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Our Work

Spindle provides 5 principle services:


Strategic Planning

  • Inclusive stakeholder and community engagement
  • Facilitation and consensus building
  • Complexity and systems thinking
  • Collaborative solution design
  • Implementation and impact road maps

Business Planning

  • Market research
  • Pricing and marketing strategy
  • Capability planning and organizational structure
  • Governance and accountability
  • Financial forecasting

Impact Evaluation

  • Logic model development
  • Scientific, economic and societal impact indicator development and measurement
  • Literature review and evidence synthesis
  • End-user and expert engagement
  • User-centred design

Business Case Development

  • Environmental scanning and needs assessment
  • Integrative value propositions
  • Socioeconomic benefit forecasting
  • Investment attraction
  • International partnerships and business development

Educational Campaigns

  • Horizon scanning
  • Science communication
  • Public engagement
  • Evidence-based policy
  • Diversity, equity, and inclusion in research

Real Life Examples of our Work

Check out these project snapshots

Their team has demonstrated an astute ability to dissect, interpret and analyze complicated data sets in a very complex environment with competing stakeholder perspectives. Spindle’s efficacy in drawing alignment and shared understanding through their processes has been very effective to strengthen the quality of their expected deliverables. It has been an absolute pleasure and privilege working with Tina, Mark and the entire Spindle team.”

Paul Young

COO, Faculty of Medicine, University of Prince Edward Island

Spindle is able to accommodate varied project parameters from differing stakeholder perspectives to constantly evolving issues and deliver real results through collaboration and consensus building.

Dr. Vasanthi Srinivasan

Executive Director of the Ontario Strategy For Patient-Oriented Research (SPOR) Support Unit, Former Assistant Deputy Minister, Health System Strategy Division, Ministry of Health And Long Term Care

Spindle is the best professional services firm I have ever engaged. The products are consistently well written and they respect/meet very tight deadlines. The Spindle team will elevate your strategy development process. They are nimble and responsive, taking the time to learn the culture of the institution in order to create fit-for-purpose strategies.

Ms. Melanie Martin-Griem

Executive Director, Research and Innovation, Toronto Metropolitian University

“It was a pleasure to work with the Spindle team, Tina was always reachable and even under tight timelines delivered an impactful product in time.”

Dr. Volker Gerdts

Director and CEO, VIDO

“Spindle approached our education business development project in a very professional way and engaged various people across the organization. Tina was a delight to work with and demonstrated deep commitment to our organization and understanding our needs.”

Dr. Bonnie Schmidt

CEO, Let’s Talk Science

“It was a pleasure working with Spindle on the summative evaluation of the SPOR Evidence Alliance. They were able to speak with almost 40 people and conduct an online survey sent to more than 400 people in a very short period of time, analyze the results, and deliver a report that will be used to seek future funding. Spindle used a co-creation approach and were very responsive, which was appreciated.”

Dr. Andrea Tricco

Principal Investigator, SPOR Evidence Alliance

“Working with Spindle was an immensely productive and rewarding experience. The team was highly responsive and engaged in meaningful collaboration and deep conversations with a remarkable ability to be creative and inventive in capturing ideas, our voices and essence. Their approach was thorough and evidence-driven, as well as exceptionally flexible and proactive, adeptly adjusting our process to suit our unique needs. The partnership was not only valuable but also a genuine pleasure. Our strategic plan feels like ‘us’, and provides a solid research roadmap for the future of research at The Royal”.

Dr. Florence Dzierszinski

President, The University of Ottawa Institute of Mental Health Research at The Royal and Vice-President of Research at The Royal

Development of an implementation roadmap for the successful integration of the new UPEI-Memorial joint medical education program into the Prince Edward Island health system

Developing a research strategic plan for The Royal Mental Health Centre

A summative evaluation of the SPOR Evidence Alliance

View Report

• Development of a pan-institutional strategy for health

• Support for the development of a transformational new school of medicine

View Strategy
Developing an inaugural strategic plan for The Institute of Education Research (TIER) at the University Health Network

Development of strategic plan

  • Development of an education and learning strategy for improving quality and safety of care at scale
  • Strategic re-design of the EXTRA Leadership Development program
  • Case for whole-system implementation of the measurement and monitoring of safety framework
  • Evaluation of the hospital harm improvement resource
  • Organizational scan to inform HEC's growth strategy

Development of a 5-Year Research Strategic Plan

View the Strategic Plan

Development of a Go-To-Market strategy

Development of Strategic Plan

Business opportunity evaluation study

Strategic guidance and partnership development for the launch of a COVID testing platform

Strategic framework and action plan to guide the formation of Digital Research Alliance of Canada (formerly NDRIO —Canada’s New Digital Research Infrastructure Organization)

View the Strategic Plan

Full-scope evaluation of a flagship educational program, and development of a product life cycle strategy

Development of an infectious disease collaboration framework

Development of a branding and recognition strategy

Development of a 5-Year Financial Forecast Report

Development of a strategic plan and a marketing, outreach and communication plan

Development of a business plan and performance measurement system

Development of a strategic plan

View Strategic Plan

Development of a strategic plan

Business planning, strategic planning and market assessments for a number of initiatives

Go-to-market strategy for a synthetic phage platform

Business planning, partnership development and marketing communications

Strategic planning support for the College of Biological Science, and a strategic vision and plan for the G. Magnotta Lyme Disease Research Lab.

Go-to-market strategy for an innovative nanopore technology

Development of a commercialization readiness assessment tool, and go-to-market strategy for a green silicone technology

Proposal development for a large scale research program aiming to improve the outcomes of heart failure

Development of a large-scale grant proposal and marketing material in the agricultural sciences

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Spindle helps academic and science-based organizations serve the public good and advance research, technological and economic opportunities.


26 Soho Street, Unit 335
Toronto, ON  M5T 1Z7

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